Sunday, 7 March 2010

MICAM

MICAM is THE international footwear exhibition in Milan, it also includes leather and fur sections.

In general it was all so-so, but through the day there, there were a few eye-catching little booths and pieces. THE MOST ATTRACTIVE IS OF COURSE THE BOOTH OF GEORGINA GOODMAN!! Ok, Ok, I am doing a research paper on the brand but still, I'm not exactly biased here. Have you seen her shoes before?? If the answer is no, uh oh, you'd better!!
Now that I've actually finished my paper on it, I could simply just copy and paste that whole thing here right... except this is more than 3,000 words long... and.... hm I'm tempted all the same.
Anyway, so I was very lucky to have been able to make an appointment for 3 or 4 pm, and by the time I went over, BJ Cunningham himself was there! (Now, he is the husband of GG and the director of her brand, basically the business genius behind it) I had so many questions prepared, and loads of info already researched, but I'm glad it wasn't too much of a Q&A, the conversation went well, afterwards was given his cards and contacts for further inquiries. Yes, surely I followed up.
Trust me, Georgina Goodman is definitely a name to watch. Forget about the praise by Manolo Blahnik as the future of footwear design, forget her collaborations with Alexander McQueen resulting in those absolutely stunning alien-like runway shoes of Fall 2010, forget about all those connections that might influence a judgement of the brand, but to look simply at her shoes… Even with the purist of intentions, it is hard to not recognize her designs and her talent in footwear design. Personally for me, the way I decided to chose a brand to work on is by randomly and blindly selecting a number of pictures off the internet all jumbled together. Then I picked four shoes that caught my eye as inspirational at the first instant (Trying as hard as I could leave all brand name associations out). As it turned out, three out of those four were by Georgina Goodman. What else to do?
For a young brand of only 7 years, they have done great, and according to BJ, they are opening another flagship store in Paris within 18 month, not to mention securing the 4 million pounds investment last year and 14 new clients from MICAM this year. THEY ARE AWESOME!!

Other than Georgina Goodman, which I intended to visit while I'm at MICAM, there are a couple of brands that just really caught my attention there. There was a small bags brand called the EMBAWD from Germany I think, and they had these very cute wooden bags with leather. They were extremely light and well shaped. The two designers only just started they business this year, and it was their first time at MICAM, good luck to them!
Another brands was called Chiara, which sold bags and some other accessories...maybe. Anyway, they had beautiful horse hair shopping bags in various colors, ash, moss green, red, yellow.... loved them all!! They were quite busy at the time so I didn't go and ask for the price, but they were soooo pretty!! Could've gotten one for wholesale price....  Anyway, talking about horse hair, its on a roll this year!! EVERYWHERE! Literally everywhere you'd see horse hair. Surprisingly I had my yellow horse hair belt with braided leather straps on, haha, yep, if you were a stylist or a fashion buyer, that what you need to have --- i'm not talking about the belt, lol --- instinct.
Some photos taken on the way back.
It was raining cats and dogs...

Oooolright, I'm a bit late on the updates, should have the post on Palazzo Tornabouni done as well....

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